In third grade,

I was the only kid who entered our school science fair with an invention. While other kids squandered their potential on solar system mobiles and infographics about cells, I devised The Brain Expander - which is exactly what it sounds like.

The Brain Expander consisted of two wires attached by alligator clips to a large battery on one end, and a piece of bubble wrap on the other. The wrap was then taped inside a helmet, which I somehow convinced my classmates to wear. Anyone who donned the Brain Expander for a minute-plus walked away with a much higher IQ, I said. Please don’t ask me to prove that.

It remains a mystery why my science teachers, parents, and any other adult with agency allowed me to do this. But as I explored something new and strange and silly, it developed my taste for bucking the status quo. That simply zigging while everyone else zags isn’t enough. That the biggest risk is not knowing when to take one. That no way is the first step to new way.

I’ve been chasing that dream ever since. As a creative director and copywriter, I find joy in devising new and creative ways to solve problems, in telling interesting stories, in making the world a little sunnier. (And brains a little bigger.)

After co-founding and spending six years at the helm of YES Network’s digital partner The Brooklyn Game, I moved into advertising in 2016, starting as a copywriter and working up to creative director. Since then I’ve launched music videos, developed full-scale 360 campaigns, built multi-room interactive experiences, brought Unreal Engine productions to life, directed live events, written millions of words (many of them coherent), and successfully worked with so many talented individuals as we built and evolved brands in the direction they never knew they needed to go.

I love the process. And I trust the process. 

Brain Expander patent not pending.